Scale pipeline through paid media, SEO and revenue-focused strategies.
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Recent client results
Demand Theory is built for one purpose: revenue. Helping B2B SaaS companies generate pipeline, accelerate revenue growth and improve marketing performance through data-driven strategies. Your CRM analytics and ICP insights shape the messaging and creative for every stage of the buyer’s journey.
Meet the founder
Lisa is a performance marketing leader with over 14 years of experience driving customer acquisition, revenue growth and full-funnel optimization. She specializes in B2B demand generation, pipeline acceleration, data-driven strategy and integrated marketing campaigns, with a proven record of lowering acquisition costs, improving lead quality and scaling paid and organic programs across global markets.
Paid media strategy and execution across Google Ads, Microsoft Ads, LinkedIn and Meta. Campaigns built to reach your ICP, improve lead quality and grow pipeline.
Get found in Google and AI search. Technical SEO, high-intent content and AEO/GEO readiness that turn organic into a pipeline channel.
Landing pages, ad creative and video editing built for B2B buyers. Assets designed to lift engagement and conversion across every channel.
Turn more paid and organic traffic into leads. Data-driven testing across messaging, page structure, CTAs and forms.
Measurable results that move the needle. Explore results delivered across a portfolio of B2B SaaS clients.
Launched the 2026 State of Restaurants Report and drove an 85% increase in marketing-engaged leads while reducing cost per lead by 54% compared to 2025. Meta delivered the greatest success.
Q3 optimization of Google Ads and Microsoft Ads cut low-quality leads and grew pipeline, reaching 256% above ACV target in November 2025. Work included high-intent keyword targeting, new ad copy and rebuilt landing pages.
Strategically launched an integrated marketing campaign across web, email, newsletter and paid media to drive registrations to the 6th Annual Global L&D Knowledge Forum. Delivered a 58% increase in registrations, 66% net new leads, and 22 direct intent leads, up from just 3 the prior year.
Lisa has been a great extension of our team. She brings strong paid media expertise, takes ownership, and is always looking for ways to improve performance. She’s proactive, data-driven, and consistently brings clear recommendations that drive results.
Lisa, your data-driven mindset and strategic thinking always stood out. Your approach pushed our design further and challenged us to think beyond our comfort zone.
Lisa, it’s been wonderful working with you. I appreciate and admire your dedication and passion. Thank you for bringing your expertise, skills and ideas. You always approached every project with a data-driven mindset. Working with you has been incredibly valuable and I hope we can collaborate again in the future.
Book a consultation to explore how Demand Theory can help you drive demand and grow faster.